OK it’s time for a cuppa of coffee and a little ponder. I stumbled over this piece The web doesn’t care by Seth Godin. I know this is a little off topic but Seth Godin is a very well known and highly read blogger who states his case so clearly, and thinks from such a creative angle that you can see why he has such a huge fan base. In this piece he argues that the net was not made for the sole purpose of commerce and as such business has to rethink what it does and how it behaves towards people. His last point is just brilliant and got me thinking
“The question to ask is, “how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?”
As regular readers know I am teacher and as a teacher I like to think that part of my role is one of being an enabler. Once our job was about getting a certain amount of facts or figures pushed into someones head. The days are long gone where this is what happens in the class room. It’s not the case anymore, if anything we teach people HOW to learn not WHAT to learn. As teachers we are forever thinking up ways to open doors in order to let people become something more than what they are now.
Of course you do not manage this with every student but if you manage it with a few it is a such a buzz when they have an “ah ha!” moment. That aside I was thinking that businesses online perhaps should look at the ideals that drive teaching practices rather than the old marketing tricks of the trade that are often employed because Seth Godin is right the net doesn’t owe business anything.
Over my morning coffee I asked myself – imagine if businesses defined part of their role as enabling people to reach their potential. That could be amazing. If they did reshape their ideas how could they do it? I know I am being idealistic. I can see many reasons why something is not done but I am asking what if? What do you think?
If you have time and energy to slip into a fantasy world and ask the same question leave a comment or the web address of a blog post. If you had a craft business how would you help people achieve their goals? And by that I mean really achieve their goals not just tell them you are.